Gateway SEM Control Tower

Gateway Hotels | SEM Governance Demo

CM

Portfolio Command Centre

Single view of all Gateway SEM investment across corporate and hotel budgets.

Power BI Screen
Filters

Corporate Allocation

₹1.20 Cr

Annual cycle pool

Hotel Allocation

₹24.00 L

3 properties

Available to Commit

₹1.22 Cr

₹1.44 Cr approved · ₹22.00 L committed

Live Booking Revenue

₹1.09 Cr

From live campaigns

Live ROAS

7.0x

Live campaigns blended

Active Campaigns

2

4 in current filter

Pending Requests

1

Open in intake queue

Pending Approvals

1

Awaiting brand or budget sign-off

Hotels Requiring Attention

2

Pacing or activation risk

Corporate vs Hotel Budget

Spend vs Booking Revenue

Hotel Portfolio Performance

Click a hotel to open Hotel 360. Budget figures reconcile from the shared budget ledger.

HotelMarketApproved AllocationAvailable to CommitSpendBooking RevenueROASRevenue OpportunityStatus
Gateway BekalKerala₹10.00 L₹5.50 L₹6.10 L₹42.00 L6.9xHighLive
Gateway NashikMaharashtra₹8.00 L₹5.50 L₹3.10 L₹11.00 L3.5xVery HighNeeds Optimization
Gateway MaduraiTamil Nadu₹6.00 L₹6.00 L₹1.20 L₹4.80 L4.0xGrowingRequest in Progress

Requests by Status

Top Performing Hotels

  1. 1Gateway BekalLeisure6.9x
  2. 2Gateway MaduraiCity / destination4.0x
  3. 3Gateway NashikLeisure / short breaks3.5x

Optimization Needed

  • Gateway Nashik

    Add ₹75,000 to generic weekend terms and expand Pune radius.

  • Gateway Madurai

    Fast-track commercial review and launch before 10 Sep.

  • Corporate Pool

    Reduce by ₹1,50,000 and redeploy to brand defence.

Campaigns in Current Filter

Campaign IDTitleHotelBudget PoolApproval StageStatus
GW-BEK-SEM-2026-0084Monsoon Escape PackageGateway BekalHotelOptimizationLive
GW-NSK-SEM-2026-0077Weekend Vineyard GetawayGateway NashikHotelBrand ApprovalPending Creative Approval
GW-MDU-SEM-2026-0092Temple Trail OfferGateway MaduraiHotelCommercial ReviewSubmitted for Review
GW-CORP-SEM-2026-0011Gateway Brand Search DefenceCorporate PoolCorporateLiveLive

Sources: Google Ads / SEM Platform · Booking & Revenue Data · Wrike Workflow
Last Refresh: 17 Aug 2026 · 10:30 PM