One integrated operating layer for planning, governing, activating and measuring hotel marketing investments across the Gateway portfolio.
Signed in as
Corporate Marketing
Decision support for where to scale, hold, optimise or reduce SEM investment.
1 recommendation(s)
rec-1
Gateway Nashik
Weekend Vineyard Getaway – Generic
High revenue opportunity with 61% budget unspent against approved plan.
Spend ₹3,10,000 of ₹8,00,000 · ROAS 3.5x · Impression share 42%
Add ₹75,000 to generic weekend terms and expand Pune radius.
Ownership: Media Team
Action Created in Wrike · OPT-2026-032
Open in Wrike →1 recommendation(s)
rec-2
Gateway Bekal
Bekal Brand Campaign
Brand terms performing well above portfolio benchmark.
Spend ₹6,10,000 · Revenue ₹42,00,000 · ROAS 6.9x
Hold and protect current budget; no change this cycle.
Ownership: Corporate Marketing
1 recommendation(s)
rec-3
Gateway Madurai
Temple Trail Offer
Activation pending ahead of festival peak dates.
Spend ₹1,20,000 of ₹6,00,000 · ROAS 4.0x
Fast-track commercial review and launch before 10 Sep.
Ownership: Corporate Marketing
1 recommendation(s)
rec-4
Corporate Pool
Broad Discovery Prospecting
Weak booking conversion versus brand defence within same pool.
Spend ₹4,80,000 · ROAS 1.8x · CPA ₹6,400
Reduce by ₹1,50,000 and redeploy to brand defence.
Ownership: Media Team
Pacing, budget risk, performance and overdue workflow signals.
Pacing Alert
Gateway Nashik is pacing at 39% of budget with 55% of cycle elapsed.
Budget Risk Alert
Corporate pool committed ₹82,00,000 of ₹1,20,00,000 approved.
Performance Alert
Gateway Madurai ROAS below portfolio average of 6.2x.
Overdue Workflow Alert
GW-NSK-SEM-2026-0077 brand approval SLA due 22 Aug 2026.
Sources: Google Ads / SEM Platform · Booking & Revenue Data · Wrike Workflow
Last Refresh: 17 Aug 2026 · 10:30 PM