Gateway Hotels | SEM Governance Demo
Signed in as
Corporate Marketing
Decision support for where to scale, hold, optimise or reduce SEM investment.
1 recommendation(s)
rec-1
Gateway Nashik
Weekend Vineyard Getaway – Generic
High revenue opportunity with 61% budget unspent against approved plan.
Spend ₹3,10,000 of ₹8,00,000 · ROAS 3.5x · Impression share 42%
Add ₹75,000 to generic weekend terms and expand Pune radius.
Ownership: Media Team
Action Created in Wrike · OPT-2026-032
Open in Wrike →1 recommendation(s)
rec-2
Gateway Bekal
Bekal Brand Campaign
Brand terms performing well above portfolio benchmark.
Spend ₹6,10,000 · Revenue ₹42,00,000 · ROAS 6.9x
Hold and protect current budget; no change this cycle.
Ownership: Corporate Marketing
1 recommendation(s)
rec-3
Gateway Madurai
Temple Trail Offer
Activation pending ahead of festival peak dates.
Spend ₹1,20,000 of ₹6,00,000 · ROAS 4.0x
Fast-track commercial review and launch before 10 Sep.
Ownership: Corporate Marketing
1 recommendation(s)
rec-4
Corporate Pool
Broad Discovery Prospecting
Weak booking conversion versus brand defence within same pool.
Spend ₹4,80,000 · ROAS 1.8x · CPA ₹6,400
Reduce by ₹1,50,000 and redeploy to brand defence.
Ownership: Media Team
Pacing, budget risk, performance and overdue workflow signals.
Pacing Alert
Gateway Nashik is pacing at 39% of budget with 55% of cycle elapsed.
Budget Risk Alert
Corporate pool committed ₹82,00,000 of ₹1,20,00,000 approved.
Performance Alert
Gateway Madurai ROAS below portfolio average of 6.2x.
Overdue Workflow Alert
GW-NSK-SEM-2026-0077 brand approval SLA due 22 Aug 2026.
Sources: Google Ads / SEM Platform · Booking & Revenue Data · Wrike Workflow
Last Refresh: 17 Aug 2026 · 10:30 PM