Gateway SEM Control Tower

Gateway Hotels | SEM Governance Demo

CM

Optimization Action

OPT-2026-032 · Gateway Nashik · Weekend Vineyard Getaway

Wrike Screen

Recommendation Context

Action ID

OPT-2026-032

Recommendation ID

rec-1

Source

Power BI Optimization Centre

Hotel

Gateway Nashik

Campaign

Weekend Vineyard Getaway

Recommendation Type

Scale

Priority

High

Owner

Media Team

Approver

Corporate Marketing

Created

Add ₹75,000 to generic weekend search terms and expand Pune targeting.

Awaiting Approval

Supporting Metrics

Before Metrics

Hotel Budget

₹8.00 L

Revenue Opportunity

Very High

Current ROAS

3.5x

Action Workflow

  1. Action Raised
  2. Assigned to Media Team
  3. In Progress
  4. Implemented
  5. Monitoring
  6. Closed

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