Power BI Screen
Filters
Spend
₹15.55 L
Impressions
54,40,000
Clicks
1,90,400
CTR
3.50%
CPC
₹8
Bookings
833
Booking Revenue
₹1.09 Cr
ROAS
7.0x
Cost per Booking
₹1,867
Spend vs Booking Revenue
Brand vs Generic Spend
Hotel Performance Comparison
Live campaigns only.
Corporate vs Hotel Budget Performance
Booking Funnel
Impressions
58,50,000
Clicks
2,00,200
3.4% conversion
Landing Visits
1,72,000
85.9% conversion
Booking Starts
21,400
12.4% conversion
Confirmed Bookings
860
4.0% conversion
Performance by Campaign Type
Component-level media performance mapped to each campaign's saved media mix.
| Campaign Type | Spend | Direct Bookings | CAC | Avg. Booking Value | Booking Revenue | ROAS |
|---|---|---|---|---|---|---|
| Brand Search | ₹3.73 L | 343 | ₹1,088 | ₹13,075 | ₹44.85 L | 12.0x |
| Category / Generic Search | ₹6.22 L | 253 | ₹2,458 | ₹13,130 | ₹33.22 L | 5.3x |
| Competitor Search | ₹2.49 L | 70 | ₹3,554 | ₹13,050 | ₹9.14 L | 3.7x |
| Performance Max | ₹3.11 L | 167 | ₹1,862 | ₹13,054 | ₹21.80 L | 7.0x |
Campaign Performance
| Campaign | Hotel | Campaign Type | Budget Pool | Spend | Clicks | Direct Bookings | CAC | Avg. Booking Value | Booking Revenue | ROAS | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Monsoon Escape Package | Gateway Bekal | Brand Search, Category / Generic Search, Competitor Search, Performance Max | Hotel | ₹3.05 L | 38,400 | 143 | ₹2,133 | ₹12,587 | ₹18.00 L | 5.9x | Live |
| Gateway Brand Search Defence | Corporate Pool | Brand Search, Category / Generic Search, Competitor Search, Performance Max | Corporate | ₹12.50 L | 1,52,000 | 690 | ₹1,812 | ₹13,188 | ₹91.00 L | 7.3x | Live |
Sources: Google Ads / SEM Platform · Booking & Revenue Data · Wrike Workflow
Last Refresh: 17 Aug 2026 · 10:30 PM